During 2023 I was the design lead on Pull-Ups 2024 refresh. This project included updating existing art to reflect new characters and new claims across every Pull-Up and Pull-Up Nighttime SKU. Once the new design was approved for PullUps MainLine, I was tasked with updating all Retailer specific SKUs including Sams, Costco, and BJ’s variants to reflect the new look. In addition to this, I had the opportunity to create a new Walmart specific limited edition Pull-Ups line. This included using new Disney assets, and with Disney permission, adding detail and illustration to create a custom Ariel for the new Walmart packs. After all the new packaging art was finalized, I then updated existing above-the-fold and below-the-fold ecomm content to match the new graphics.