Using existing Package art as inspiration, I was tasked with creating engaging Above the Fold and Below the Fold content for SnakClub’s new product in partnership with Hot Ones. The ask was to create a set of 6 ATF tiles for each flavor and one set of BTF for every flavor. The ATF includes lifestyle imagery and highlights flavor and features to communicate taste and flavor appeal. The BTF utilizes more lifestyle imagery and bold graphics to highlight the product with Hot One’s branding.

Additional design credit: Mike Ausdenmoore